BRIEF

A promotion package for a new film, to include a trailer, together with two of the following three options: a website homepage for the film; a film magazine front cover, featuring the film; a poster for the film.

OFFICIAL TRAILER

                         




In the chilling suspense thriller KIdNAPPED, Shelby (Catherine Zeta-Jones) a social worker finds out her daughter Emily (Saoirse Ronan) has been kidnapped by a woman from one of her previous child welfare cases (Helena Carter). Shelby realises her actions have put her in a situation where the whole welfare service is in crisis. But if she doesn't do what she is told, there will be tragic consequences. She has 48 hours to undo what she did in the past. Will she save her daughter in time?

FINAL POSTER.

I have created two posters for my project, one of which is simple with not much detail and information and the other which is more professional and gives information about the website, actors and production companies.

LINK TO WEBSITE

KIdNAPPED OFFICIAL MOVIE WEBSITE

EVALUATION

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS.

This animatic contributes towards the planning of my production as as it was the base i started with and over time has changed for example the storyline and characters.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH,PLANNING AND EVALUATION STAGES

RESEARCH AND PLANNING

Connection between Trailer Website and Poster

the trailer will contain a link to the website at the end with other details,the poster will also have a link to the website on it and as For the website itself it will contain the poster and the trailer.the websites theme will be based on the whole idea of kiddnapping and in a way try to relate to real life and what sort of issues are raised amoungst social workers in their working environment as well as tension between coulegues.



AT THE END OF THE TRAILER:

ON THE POSTER:

ON THE WEBSITE:

reactions gotten for poster

FACEBOOK FEEDBACK

audience feedback

stages of creating my website homepage

IDEAS FOR HOMEPAGE LAYOUT

Ideas for homepage layout

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CLASSROOM VIEWING OF TRAILER

stills showing storyline

David Cameron talks about current Child welfare issues to do with adoption agencies.....

TITLE OF MOVIE

The title of my movie is 'KIdNAPPED' which is direct because it basically summarises the movie into one word and lets the audience know what exactly the movie is about.the significance of the lowercase 'd' in the title is to make it look unusual in a way and more interesting and it also add a sense of mystery to the meaning.the title of the movie 'KIdULTOOD' influenced my title idea.

OFFICIAL TARGET AUDIENCE

As i was doing my research for the genre i was working with,i realised i could make a conenction between my movie trailer and child welfare services in a way that it can relate to what is going on in real life situations and how social workers work with different cases and how it affects them emotionally and how relationships are formed between to coulegues or even the social worker and the victim from their case,whether its abuse or poverty.

Age Classifications

• 18: no-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work

• 15:no-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.

• 12 and 12A :Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.

• PG:General viewing, but some scenes may be unsuitable for young children.

• U:It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over.

MY CLASSIFICATION :






For The movie idea that my trailer is based on,my age classification would be 15 because in my audience research i found that people ages 15 and over seemed to be interested in the trailer and claimed they would go see the movie and also i think it is suitable for that age because it wont contain any serious violence or traumatising scenes,however any age younger might find the movie distressing or confusing.

audience research..

As part of my audience research i took a copy of the draft of my A2 production work to university interviews and i got a few opintions:

• the music needed to be changed
• the characters needed to gain a clearer identity in the trailer (to be seen more)
• storyline needed to be altered(addition of new character)
• volume levels needed to be altered
• tag-lines needed to be altered
• actors where good and suited roles
• mese-en-scene was good
• storyline was interesting
• production and distribution companies selected were appropriate 
• camera work was good
• dialogue was clear

production in process

POSTER IDEAS

poster ideas

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RISK ASSESMENT

A risk assessment  is the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome). The notion implies that a choice having an influence on the outcome exists (or existed). Potential losses themselves may also be called "risks". Almost any human endeavour carries some risk, but some are much more risky then others.(source:wikipedia)


steps to form a risk assessment :

• identify hazards 
• who might be harmed
• evaluate risks and consider precautions
• record 
• review

risk assessment for my project:

• road safety
• kidnapping scene (avoid physical harm)
• avoid electrocution (any electronics used)
• generic household risks

pie chart on dvd\cinema\online

I gave out a questionnaire to people from the age range of 15 and over about how they view movies.the result shows more people go to the cinema to watch movies and quite a few buy them on dvd.

people also said it depended on the movie in terms of buying it,for instance if they watched it in the cinema and they enjoyed it then they would buy the dvd when it came out.i also asked in the questionnaire if they watched movies online and some said yes,i would assume that the version they watched would be a pirated copy.

graph on which storyline is preferred

Actors

decision making for actors to play roel in you movie is very important as it is one of the major aspects of film (if you dont have actors,you dont have a movie).the choice of actors iss very much influenced by the budget set for a movie.for instance low budget movies cant afford to get an actress like angelina jolie or and actor like brad pitt so the have to think along the line of less publisied actors or new actors that want to make it into the movie intustries.Another aspect thats influences the choice of actors is talent,you would have to get someone that can play the role of the character  and actually suit the role to make it look real when acting the movie also taking appearance into account.for my movie i would look at actors such as

POSTER RESEARCH

Posters are one of the most popular ways of getting the word out for upcoming movies as they can be posted everywhere eg busses billboards newspapers,magazines etc.when thinking about a poster the first think that should come to your mind is an image that will reflect what your movie is about as well as attract an audience.
examples:

.......

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Budgets

COMPARING MOVIE BUDGETS TO GROSS (to date)
 (UK)

• SKET: BUDGET:£640,000  GROSS:£143,761
• THE KINGS SPEECH: BUDGET:  £971,700  GROSS: £24,208,286 (WORLDWIDE)
• JOHNNY ENGLISH REBORN: BUDGET: £29,151,000  GROSS: £20,132,828
• THE INBETWEENERS MOVIE: BUDGET:£3,500,000   GROSS: £45,028,695
• KIDULTHOOD: BUDGET: £600,000  GROSS:  £100,056
• DONT SAY A WORD: BUDGET:£32.1729618  GROSS:£1,757,429

looking at a range of uk budgets i would place my movie between a budget of £700,000-£2,000,000

questionnaire

1.  Do you go to the cinema frequently?

·     Yes-50

·     No-50

2.  Would you go see a movie because of the actors or storyline?

·     Actors-60

·     Storyline-40

3.  Do you prefer British or American movies?

·     British-65

·     American-35

4.  What do you expect to see on a movie website?

·     Trailer

·     Poster

·     Bloopers

·     Actors

·     Storyline

·     Pictures

·     Behind the scenes

5.  Would a poster make you go see a movie?(in other words how effective do you think posters are?)

·     Yes-90

·     no-10

6.  Do you look at movie trailers before seeing a movie?

·     Yes-80

·     no-20

7.  How do you usually find out about new movies?

·     Tv adverts

·     Internet

·     Poster

·     Adverts in cinema

·     Word of mouth

8.  Do you look at movie websites?

·     Yes-30

·     No-70

THE ARTIST

The Artist is a 2011 French comedy drama film directed by Michel Hazanavicius, starring Jean Dujardin and Bérénice Bejo. The story takes place in Hollywood between 1927 and 1932 and focuses on a declining film star and a rising actress, as silent cinema goes out of fashion and is replaced by the talkies.
The film was nominated for six Golden Globes, the most of any film from 2011, and won three; Best Motion Picture - Musical or Comedy, Best Original Score, and Best Actor - Motion Picture Musical or Comedy (Dujardin). In January 2012 the film was nominated for twelve BAFTAs and ten Academy Awards, including Best Picture, Best Director and Best Original Screenplay for Hazanavicius, Best Actor in a Leading Role for Dujardin, and Best Actress in a Supporting Role for Bejo. In France, it has been nominated for ten César Awards including Best Film, Best Director, Best Actor, Best Actress and Best Original Screenplay. With a budget of approximately $15, 000, 000, The artist has made up £4,470,081 in the UK, €9,531,290 in France and $12,119,718 in the USA.The movie has been credited for is flawless cinematography, its unique style and also being successful considering the fact that they worked with a low budget and took the risk of producing a silent movie in this day and age. Favourite scenes of mine include, when peppy goes into George’s dressing room on the set while he is in the bathroom. The scene of her putting one arm into his suit and hugging herself as if it were him plays a great illusion. Another of my favourite scenes was when George was dreaming and everything around him made a sound apart from him, it looks as if he is stuck in a world where he is the only silent figure, the whole dream was very clever especially the weightless feather at the very end dropping effortlessly to the ground and making the loudest sound. I think the Actors in this film were well suited for the roles and played them tremendously well. One memorable facial gesture which was seen quite a lot in silent movies was the iconic smile which George valentine displayed in a few scenes in the movie, it could be seen as quite humorous in one of the scenes where they were shooting a movie on set and George couldn’t keep a straight face. Today not a lot of people in this generation are familiar with silent movies so the humour and interest might not be there for quite a few people which limits the specific audience but still won the hearts of many of their targeted audiences and created a respectful reputation. The director of the artist Michel Hazanavicius states in one of his interviews “Right at the beginning, seven or eight years ago, I fantasized about making a silent film. Probably because the great mythical directors I admire most all come from silent cinema… Hitchcock, Lang, Ford, Lubitsch, Murnau, and Billy Wilder (as screenwriter)… But mainly because as a director it makes you face your responsibilities, it makes you tell the story in a very special way. It’s not up to the screenwriter, nor to the actors to tell the story – it really up to the director. In this genre everything is in the image, in the organisation of the signals you’re sending to the audience. And it’s an emotional cinema, it’s sensorial; the fact that you don’t go through a text brings you back to a basic way of telling a story that only works on the feelings you have created. It’s a fascinating way to work. I thought it would be a magnificent challenge and that if I could manage it, it would be very rewarding...”

webs.com

weebly.com

the uk film council

channel 4--Film 4

BBC FILM

Institutions/Company

my movie is going to be a british film.so i have looked through various companies that produce and make films in the uk and they included:

 

PRODUCTION : MARKETING

COUNTRY : United kingdom

GENRE : Thriller\Suspense

FILMING LOCATIONS : Richmond/ Isle of man

COMPANY CREDITS : the Weinstien company sponsored by bbc film

ACTORS : catherine zeta jones,helena bonham carter,saoirse ronan

BRITISH MOVIE FILMED WITH AN AMERICAN STYLE
for example : TOP BOY

ADVERTISING : PROMOTION

  posters on :

• buses
• newspapers
• magazines

• website
• pages on social networking sites
• trailers
• adverts on tv
• adverts on the internet
• interviews with director
• interviews with actors
• fanmade videos of movie scenes
• youtube

targeting audience

TRAGET AUDIENCE: Based on the movies i have looked at most were rate 15 or 18.
my movie idea would probably be rated 15 because the storyline doesn't include anything the youth today arent use to seeing or are aware of,however it could affect people younger as they might find it distressing and scary and obviously not something you would want children to see.(kidnapping scene,strong language).

FINAL STORYLINE

In the chilling suspense thriller KIdNAPPED, Shelby (Catherine Zeta-Jones) a social worker finds out her daughter Emily (Saoirse Ronan) has been kidnapped by a woman from one of her previous child welfare cases,Sarah dowson (Helena Carter) who had her son taken away from her because she was an unfit mother. Shelby realises her actions have put her in a situation where the whole welfare service is in crisis,because she is made to go out of her way to fulfil Sarah request which is to get her son back She has been given 48 hours to undo what she did in the past and if she doesn't do what she is told, there will be tragic consequences. The movie goes through a series of obstacles that come in shelby's way and her running against time.In the end she works with her Boss,who she happens to have a relationship with and they come up with a plan to get emily back and arrest Sarah,it becomes a very messy situation when their plan doesn't go well and emily gets hurt. In the end Sarah gets arrested and her son still remains in foster care.Emily returns home with her mother.

animatic

GoAnimate.com: kidnapped by nadrhi

this is an animatic of my previous trailer idea.

GONE

The movie ''gone'' is coming out in 2012,when researshing i found out that it has almost the same storyline i created for my A" production.i has the same idea of two sisters being close and one getting kidnapped,although in my storyline the reason behind the kidnapping is different.
  
                                         

Ransom Trailer HQ (1996)

Storyline

Tom Mullen is a millionaire, he built his fortune by working hard. Along the way he learned how to play the game. He has a great family. One day his son is kidnapped. He is willing to pay the ransom but decides to call in the FBI, who manages to go into his home secretly. When he goes to make the drop something goes wrong. The kidnapper calls him again and reschedules it. On the way Mullen decides not to go and appears on TV saying that the ransom he was going to give to the kidnapper is now a bounty on the kidnapper.

Gardens of the Night (2008) Movie Trailer

Storyline

An 8-year-old girl is taken from her home and convinced that her family does not want her anymore. After enduring years of horror, she and her fellow victim are dumped by their captures. Now, 17 years old and no one to turn to, except each other they do their best to survive life on the streets, until one day she finally accepts the help of a shelter counselor to find her way home. However, what she truly finds is the love of her life and that you can never go back. "Gardens of the Night", is a haunting, gritty and topical story which delves deep into the world of child abduction and where it often leads...for the "lucky ones." The writer/director, Damian Harris bases his story on the kids, counselors, cops and pimps he met during two years of research

The Lovely Bones Trailer

Storyline

A 14-year-old girl in suburban 1970's Pennsylvania is kiddnapped and murdered by her neighbor. She tells the story from the place between Heaven and Earth, showing the lives of the people around her and how they have changed all while attempting to get someone to find her lost body.


website:

Don't Say a Word Trailer

Storyline

A group of thieves steal a rare gem, but in the process, two of the men double cross the leader of the thieving group, Patrick, and take off with the precious stone. Ten years later, prominent psychiatrist Nathan Conrad is invited to examine a disturbed young woman named Elisabeth. Patrick immediately kidnaps Nathan's daughter, forcing Nathan to attempt to get Elisabeth to reveal a secret number which will ultimately lead Patrick to the whereabouts of the precious gem that has eluded him.

LONDON TO BRIGHTON

stoyline:

In London, the pimp Derek assigns the prostitute Kelly that works for him to find a young girl on the streets to escort the powerful mobster Duncan Allen. Kelly finds the twelve year-old runaway Joanne in the train station and Derek proposes one hundred pounds for the service and the girl accepts. Kelly befriends Joanne and takes her to Duncan's mansion. When Joanne cries in the bedroom where she is with Duncan, Kelly runs and defends the girl. At 3:07 AM, the bruised Kelly and the tearful Joanne lock themselves in a public toilet. Kelly asks Joanne to stay there because she will raise some money for them to travel to Brighton. Meanwhile, Duncan's son Stuart Allen calls Derek and asks him to meet him in a night-club. When Derek arrives, Stuart tells that his father is dead and he wants the responsible; further, he cuts his knee sinew to prove that he is not kidding. Derek calls his associate Chum and they begin to chase the girls

WEBSITE:
from london to brighton